Academy of Hair
Once I entered the building, I could tell I was in store from something truly revolutionary. Henkel Beauty Care Hair Professional Headquarters is now located in Culver City, CA. In addition, Henkel’s Beauty Care Hair Professional portfolio is still growing, recently acquiring Zotos Professional (Joico). “Joico is very excited and honored to be a part of Henkel. Henkel understands the professional beauty industry. They do have a total commitment to the salons and hairdressers,” said Sara Jones, Senior Vice President and General Manager of Joico
The Academy of Hair is state of the art, the best Academy I have ever seen. There are several brands in the Henkel portfolio, each brand is represented at the Academy of Hair. The open concept makes it easy for creatives to collaborate. The Academy is designed for research and development. There is a room for photo shoots and filming. The Academy is massive and takes up the whole 7th floor. There are several unique, rentable spaces including a full-service test salon and color bar, a digital trend lab designed specifically for content creation. There is also a balcony with breathtaking views of the skyline.
“Hairdressers are at the heart of everything we do here,” said Stefan Mund, Regional Head of Henkel Beauty Care Professional North America. “Our
new Academy of Hair embodies Henkel’s commitment to innovation, offering a
state-of-the-art space for stylists, a place where they can learn the latest
techniques and use the newest products to help perfect their craft. We are
excited to introduce the Academy of Hair as a trusted and essential resource to
the stylist/hair professional community.”
The evening’s celebrations ended with the Henkel Beauty Hair Care Professional brands Alterna, Kenra Professional, PRAVANA, #mydentity, Joico, Schwarzkopf Professional and Sexy Hair runway presentation in the academy space. Each brand introduced an artistic ambassador to create a look on a model that embodied their brand’s identity while ultimately forming a collection that signified their unity under one roof. Congratulations to Larisa Love, Joico’s new Brand Ambassador.
I love Joico! I’m trying to keep my highlights looking beautiful as long as possible and getting really great results from the K-PAK Color Therapy Luster Lock Spray, it is great for any hair type, color, texture, or length.